Nintendo has been facing a lot of pressure in the mobile gaming market with the rise in smartphone and tablet sales. Their 3DS portable gaming system has done well when compared to the Wii U but it has the problem of being just as expensive as many 7-inch tablets. Add to this the cost of the games for the system being around $40 compared to many games being free to play on Android and iOS or being under $10 and the system looks downright expensive. To combat this problem, Nintendo has released the new Nintendo 2DS which is priced at just $130. Many people may scoff at the product release but I actually think that this was a very shrewd business decision especially to capture more of the younger demographic.
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